Visit McMinnville is dedicated to enhancing McMinnville’s economy through the promotion of tourism. About five years after their formation, they were looking for a brand refresh and campaign.
THE ASK: Increase tourism during the fall and winter seasons and promote this charming town as a convenient year-round destination.
THE INSIGHT: McMinnville is a place of remarkable abundance — especially for being a small town.
THE SOLUTION: A brand refresh and full spectrum brand campaign to position McMinnville as “The Land of Plenty”. This included a brand strategy and guidelines, and new asset creation,
Team
Creative Director: Tyler Segel:
Sr. Art Director and Strategist: Elissa Kevrekian:
Writer: Norm Sajovie
Nicole Sakai: Producer
Photographer: Holly Andres
Director: Truen Pence