THE ASK: Nestled away from the bustling mega-resorts of Park City, Solitude Mountain Resort has long been a favorite for locals seeking pristine slopes. As the average age of Solitude skiers and riders continued to rise, the resort wanted to craft a compelling campaign that would resonate with a younger crowd.

THE INSIGHT: Gen-Z and young Millennial patrons are all about chasing pure, unbridled fun, no matter the conditions or length of stay. Coupled with the workforce’s newfound schedule flexibility coming out of the pandemic, you no longer had to wait for the perfect conditions to hit the slopes.

THE SOLUTION: All you have to do is get here, and we’ll take care of the rest. The “Just Get Here” Campaign encouraged skiers to “come as you are,” reflecting the chill, welcoming vibe of the mountain itself. This campaign spoke to a more diverse audience of riders; folks that are just as comfortable chugging White Claws in the parking lot as they are sipping an Aprés in the lodge.